Throughout life, we're constantly reading. From books to adverts, from cereal boxes to texts and websites, letters and words are always thrown at us. However, have you ever thought about the manner in which these words are thrown? As newspapers and magazines become more digitized over time, we may find ourselves leafing through the same information in a totally different way. Believe it or not, there is a science to it! Those ads that catch our eye - how do they always manage to follow where we're going to read next? We give our tips on website translation and how companies do their best to entice you, the reader, into the haven of information!